Anna Kipot

Art Director, Senior Graphic Designer
Brand identity, visual systems, creative team leadership.

Email
CV
LinkedIn

Work
  1. TON Society
  2. TON Blockchain
  3. Yandex Scale
  4. The Gateway
  5. Basic Merch Collection
  6. TON × Web3 Festival
  7. Roketo
  8. TON Studio
Roketo
Roketo's original logo used the letter "R" with a rocket nozzle — a nod to speed and boost. But the brand had more to say. The new direction focused on modularity: a visual system that could adapt to any project and any payment flow, rather than a single fixed metaphor.
 
Brand Identity
Role: Concept, layouts
Roketo is a real-time financial streaming protocol built on NEAR Protocol. It lets businesses and individuals send crypto per second — for payroll, vesting, token airdrops, and subscriptions — with fees under $1.

The previous identity leaned on a literal rocket metaphor. For the rebrand, we moved away from illustration toward a system-based approach. The key idea was modularity: Roketo works across any project and any payment flow, so the identity needed to feel flexible and scalable.

The visual system is built on dynamic elements that stretch, extend, and build upon each other — reflecting the streaming nature of the product. Everything is in motion, nothing is fixed.