TON Society
Soulbound Tokens (SBTs) are non-transferable, publicly verifiable digital tokens representing a person's identity, credentials, and reputation on a blockchain.
Brand Identity
Role: Art-direction, layouts design
TON Society is a community within the TON Foundation ecosystem. People from all over the world, united by shared values: freedom, decentralization, and a belief in technology as a tool for change. The identity is built around the idea of a bright future that is already happening. Radiant illustrations, clean light tones — everything works toward a feeling of energy and forward momentum. A separate challenge was utility. The SMM templates were used by people from 12 hubs around the world, most of whom are not designers. The goal was to build a system that is easy to use and hard to break.